Conceptualized and managed innovative online marketing campaigns for multiple lines of business including consumer and business DSL, iobi and VoiceWing that resulted in over 6.6 Billion online advertising impressions and 14.9 million clicks through 2005. Achieved 11% banner click-through rates, 100 times higher than Verizon's average. Developed cross-channel branding and video promotions for Verizon Broadband and the launch of FiOS, Verizon’s fiber optic strategic initiative.