SUMMARY OF QUALIFICATIONS

Seasoned digital strategist and marketing expert offering fresh insight and a passion for innovation. A proven track record leading large-scale transformation engagements for Fortune 500 clients. A depth of experience tackling business challenges across multiple verticals with the insight to use innovative tools and technologies to enable brands to drive both business and customer value and address growing disruption within their industries. 

EXPERIENCE

SapientRazorfish:

November 2013 – Present

New York, NY

Director, Client Partner

  • Responsible for overseeing a book of multiple client engagements. Notable Clients: Ferrari, AB InBev, Verizon, Schneider Electric, Legrand, Standard Industries and CVS Health

  • Build strategic board-level and C-Suite client relationships

  • Lead accounts and assemble cross-functional teams to provide brand, customer experience and transformation strategy; user experience, visual and physical design; omni-channel technology implementations; search, social and content marketing.

  • Responsible for a multi-million dollar global book of business including financial forecasting, reporting and P&L

Highlights include:

  • Led strategic and executional engagements to create a global customer data strategy and platform for AB InBev

  • Collaborated closely the CEO of Ferrari to conceptualize and articulate a global digital strategic roadmap

  • Led a strategic digital transformation for Legrand Group to develop a roadmap and recommendations to revamp their customer experience, approach to content and global and regional digital organization

  • Managed the overall launch and marketing campaign for the Ferrari California T in North America.

  • Led a cross-functional team developing mobile transactional capabilities for Verizon

  • Developed processes and practices to enhance productivity within the CVS Analytics Group

  • Led strategic digital transformation engagements and commerce and content platform builds for Standard Industries and GAF. 

CHRISTIE’S

January 2009 – February 2013

New York, NY

Executive Producer, AVP

  • Directed all facets of digital marketing for Christie’s, The World’s Leading Art Business.  

  • Managed cross-functional teams of designers, developers, producers and editors to support the industry-leading art auction site, Christies.com

  • Lead strategic product planning and execution for mobile, video and emerging media channels.

  • Managed department P&L, negotiated and maintained contracts with 3rd party vendors and offshore development teams.

  • Oversaw Christie’s real-time online bidding platform, LIVETM which offers streaming video and online bidding for over 450 sales annually in over 80 categories across 10 global salerooms. 

 Highlights include:

  • Developed and executed the mobile channel strategy and roadmap including personalized and transactional iPhone and iPad applications, Android application, and an optimized mobile web experience for smart phones. 

  • Spearheaded strategy and development of a custom multimedia center showcasing HD video, Specialist audio slideshows and syndication capabilities. 

  • Managed audience development strategy, including online display advertising, SEO, SEM and partnerships that increased site traffic by over 30%

CONDÉ NAST PUBLICATIONS

October 2006 – January 2009

New York, NY

Senior Interactive Project Manager

  • Managed the full lifecycle of high-traffic, advertising-supported and industry-leading web sites, Style.com and Men.Style.com.

  • Managed cross-functional teams of up to 25 people delivering multiple web-based applications to support key business goals. 

  • Collaborated directly with the senior executive team and internal stakeholders to develop strategic product planning priorities. 

  • Spearheaded the implementation of an agile development process across the organization that enabled more frequent product releases, better communication and collaboration between departments and clear documentation of goals and priorities.  

  • Oversaw day-to-day editorial production and collaborated with the Managing editor to ensure a smooth publishing process both for editorial features and fashion week coverage.

Highlights include:

  • Style.com Redesign: Executed a full redesign and re-architecture of Style.com in three months in parallel with the transition to a new enterprise hosting provider.  Features included full-screen runway slideshows and the databasing of all content to allow contextual cross-linking and content tagging.

  • The Upgrader: Managed development of a Database-driven interactive lifestyle guide on Men.Style.com focused on gear, living and style that dramatically increased both traffic and revenue to the site.  Project included a sophisticated content management system to allow editors to easily publish content and slideshows.

  • Style.com iPhone Native application: Oversaw development of Conde Nast’s first native iPhone application that allows users to easily browse runway slideshows and content.

  • Style.com Lookbooks: Led the implementation of a personalized section of the Style.com that allows users to save, create, publish and share their own fashion Lookbooks.

R/GA                                         

December 2000 – October 2006

New York, NY

Senior Interactive Producer

  • Managed and develop interactive campaigns from project inception through delivery and analysis.

  • Served as client liaison through duration of project; translating client's vision of work into a strategic and concise project plan, ensuring that all project initiatives are executed correctly, promptly and on budget.

  • Responsible for assembling and leading project teams, assigning individual responsibilities, identifying and allocating appropriate resources, and developing the schedule and budgets to ensure project deliverables conform to client requirements.

Highlights include:

  • IBM: Managed the transformation of the world’s largest corporate web site from a disparate collection of sites into a primary marketing and sales channel – with a global systematic design system and standards. Managed interactive marketing solutions for multiple business units within IBM.

  • Verizon Communications: Conceptualized and managed innovative online marketing campaigns for multiple lines of business such as consumer and business DSL, iobi and VoiceWing that resulted in over 1.5 Billion online advertising impressions in 2004. Developed cross-channel branding and video promotions for FiOS, Verizon’s new fiber optic strategic initiative.

  • Reuters: Managed the development of the world’s first interactive game played on a digital sign to promote the re-launch of the Yahoo! Autos Web site. Managed technology development for the world’s largest digital interactive sign, a 23-story, 11-panel, 5.6-million LED display in Times Square. Client roster included Nike, Target, Verizon and Time Magazine. 

  • ESPN: Developed a broadband Web site that allowed ESPN’s insider community to participate in their 25th Anniversary celebration by uploading photos to create their own custom sports cards. Photos were used in advertising during the course of the yearlong campaign. 

  • SC Johnson: Managed migration of cross-brand Web sites and eCRM initiatives to a new enterprise-hosting environment. Served as lead producer for the account managing multiple producers.

SOTHEBY’S INTERNATIONAL REALTY

June 1999 – December 2000

New York, NY

Interactive Communications Manager

  • Developed and executed global interactive marketing strategy.

  • Lead redesign and development of global Internet and intranet web sites.

  • Managed development of a content management system that streamlined property and content updates.

  • Formulated a metrics and analytics strategy using Accrue Hit List to design custom reports and analyze traffic statistics across brokerages.

  • Developed and executed search engine optimization strategy.

  • Managed and negotiated contracts with vendors

EDUCATION

HAMILTON COLLEGE                                                                         

June 1997

Clinton, NY

Bachelor of Arts in French Literature and World Politics

UNIVERSITE DE LA SORBONNE 

June 1995

Paris, France

Certificat Pratique de la Langue Francaise, 2eme Degree

SKILLS

PC/MAC, HTML, Microsoft Office 365, Salesforce, Adobe Creative Suite, Final Cut Pro, RallyDev, Certified Scrummaster & Product Owner

LANGUAGES

Fluent in French

AWARDS                    

  •  Ferrari: W3 Awards: Environmental/Experiential

  • Reuters: 365: AIGA Annual Design Competition 25: Yahoo Autos Race Game: Experience Design

  • Reuters: NIKEiD Reuters Sign: Bronze Cannes Outdoor Lion, HOW Magazine Best of Show, Silver Style.com: Magazine Publishers of America 2007 Web site of the Year (Fashion/Beauty)

  • Style.com: Webby Award: People’s Voice Winner

  • London International Advertising Award, Finalist. IBM Regatta, Beyond the banner

  • IBM, AdTech, Best B2B website

  • IBM: Addys, Gold, Flash based B2B site

  • IBM: WebAwards: Outstanding Web site

  • International Andy Award, OBIE Merit Award, The One Show, AdTech

  • Verizon - Realize Ambition: Web Awards, Outstanding Website Communications

  • Verizon - iobi: New York Addy Award