Oversaw the development of a Database-driven interactive lifestyle guide on Men.Style.com focused on gear, living and style that dramatically increased both traffic and revenue to the site.  Project included a sophisticated content management system to allow editors to easily publish content and slideshows.

In 2007 Men.Style.com, the online home of GQ and Details, wanted to expand their editorial coverage beyond fashion. The Upgrader offered readers in-depth coverage related to gear and gadgets, cars, watches, food and drink, hotels, and pop culture. In addition to regularly updated editorial content, The Upgrader featured a number of interactive elements. Hotlists covering topics from cell phones to sunglasses to travel destinations gave readers the opportunity to vote for their favorites and add their comments.