Oversaw a team of developers at R/GA to help Yahoo! design the world’s first live-action, interactive video game on a digital billboard to promote the relaunch of its Yahoo! Autos website.

The game allowed for passersby, from March 23 to April 22, 2004, to use their cell phones to race each other live on the Reuters sign in Times Square. Enthusiasts who wanted to play the game called a toll free number using their mobile phones.  By using two simple operations on their keypads, contestants were able to race live against one other or the computer. The game’s setting mimicked its backdrop—a simple outline of Times Square—adding to its wonder and fun.

One of the game’s most innovative features was the use of a wide camera angle that enhanced game play. This was the first game to use a moving camera, which zoomed in on cars while contestants played. For the first 17 days, the game was played for nearly 90 percent of  the available playtime.

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