Managed the transformation of the world’s largest corporate web site from a disparate collection of sites into a primary marketing and sales channel – with a global systematic design system and standards. Produced IBM's first mobile site as well as additional systematic redesigns and interactive demos for multiple business units within IBM including Servers, Software, Linux and various other lines of business.  

The systematic redesign of IBM won AdTech's award for best B2B site and Outstanding site from WebAwards.