Ferrari had ambitious goals for the launch of their redesigned California. As the previous model launched to lukewarm reviews, we needed to make a splash and encourage new prospects to take a fresh look at the brand. We did this by scripting immersive launch events in iconic architectural spaces, showcasing pillars of design, innovation and performance. Social activations encouraged attendees to express and share their love of the marque and immersive videos and interactive sound domes brought the unique soundtrack, heritage and emotional expression of Ferrari to life. With over 2500 launch event attendees the campaign was able to garner over 900 quali ed leads for personalized test drives and surpass sales targets in North America.

AB-InBev had ambitious goals for their global data initiative of enriching a billion consumer data records by 2022. Leading this global data strategy and execution meant facilitating global workshops, engaging cross-functional teams os data strategists, data scientists and big data engineers to build a robust customer data platform that could manage the needs of one of the world’s largest marketers. AB InBev’s ambitious goals for a single customer ID cross different data sources to build a robust profile. AB InBev’s need for total ownership of data and scalability and reusability of customer insights and segments needed a strong data governance organization and process. The solution provided ease of integration with other activation platforms or apps for future scale and enabled a platform to host global consumer data platform to influence all of its media, experiential, promo and other digital activities.

Developed and executed the mobile channel strategy for Christie's, the world's leading art business. Managed iterative product roadmap leading to personalized and transactional iPhone and iPad applications, Android application, and an optimized mobile web experience for smart phones.  

Christie's apps and mobile web allows users to browse and register to bid in upcoming sales, submit absentee bids, review auction results, and learn how to buy and sell with Christie's all from any smartphone or tablet.  

Application Features include:

- Browse upcoming sales, zoom full-size lot images and search lots by keyword, descriptions, provenance, special lot notes and more

- Use your My Christie's account to track upcoming sales and lots

- Place absentee bids on lots and register to bid in upcoming sales

- Follow auction results for sales in real time

- Watch videos and read articles

- Download catalogues and special publications (iPad only)

- Download sale lot data and images for offline viewing (iPad only)

- See what's on view in salerooms around the world

Oversaw a cross-functional team of over 20 editors, designers, developers and analysts on a full redesign and re-architecture of Style.com.  The redesign was completed in three months in parallel with the transition to a new enterprise hosting provider.  

Features included full-screen runway slideshows and the databasing of all content to allow contextual cross-linking and content tagging. 

Oversaw strategy and development of a custom multimedia center showcasing HD video, audio slideshows and syndication capabilities.  

As Christie's produces a large amount of audio slideshows to promote upcoming lots in auctions, traditional 3rd party video hosting solutions such as Brightcove couldn't provide the features desired.  A custom player and CMS was created to make it simple for editors to upload content and have seamless integration with Christies.com.  

Oversaw development of Condé Nast’s first native iPhone application that allows users to easily browse fashion and runway coverage and slideshows from the authority in fashion media. Users instantly get the latest ready-to-wear, couture, resort and menswear shows from the world's fashion capitals including New York, Paris, Milan, London and more. In addition to every catwalk look, the app includes up-to-the-moment party coverage, industry news and access to Style.com's entire video library. 

The application won the 2009 Best Mobile App award from Magazine Industry News (MIN). 

Oversaw the development of a Database-driven interactive lifestyle guide on Men.Style.com focused on gear, living and style that dramatically increased both traffic and revenue to the site.  Project included a sophisticated content management system to allow editors to easily publish content and slideshows.

In 2007 Men.Style.com, the online home of GQ and Details, wanted to expand their editorial coverage beyond fashion. The Upgrader offered readers in-depth coverage related to gear and gadgets, cars, watches, food and drink, hotels, and pop culture. In addition to regularly updated editorial content, The Upgrader featured a number of interactive elements. Hotlists covering topics from cell phones to sunglasses to travel destinations gave readers the opportunity to vote for their favorites and add their comments. 

Oversaw a team of developers at R/GA to help Yahoo! design the world’s first live-action, interactive video game on a digital billboard to promote the relaunch of its Yahoo! Autos website.

The game allowed for passersby, from March 23 to April 22, 2004, to use their cell phones to race each other live on the Reuters sign in Times Square. Enthusiasts who wanted to play the game called a toll free number using their mobile phones.  By using two simple operations on their keypads, contestants were able to race live against one other or the computer. The game’s setting mimicked its backdrop—a simple outline of Times Square—adding to its wonder and fun.

One of the game’s most innovative features was the use of a wide camera angle that enhanced game play. This was the first game to use a moving camera, which zoomed in on cars while contestants played. For the first 17 days, the game was played for nearly 90 percent of  the available playtime.

Related Article: AdWeek Creative: A New Playing Field

Conceptualized and managed innovative online marketing campaigns for multiple lines of business including consumer and business DSL, iobi and VoiceWing that resulted in over 6.6 Billion online advertising impressions and 14.9 million clicks through 2005. Achieved 11% banner click-through rates, 100 times higher than Verizon's average. Developed cross-channel branding and video promotions for Verizon Broadband and the launch of FiOS, Verizon’s fiber optic strategic initiative. 

Managed migration of cross-brand Web sites and eCRM initiatives to a new enterprise-hosting environment. Developed branded sites and online advertising campaigns for Ziploc, OFF, Raid, Pledge, Skintimate, Shout, Drano and the Clean Home Journal eCRM initiative.

Managed the transformation of the world’s largest corporate web site from a disparate collection of sites into a primary marketing and sales channel – with a global systematic design system and standards. Produced IBM's first mobile site as well as additional systematic redesigns and interactive demos for multiple business units within IBM including Servers, Software, Linux and various other lines of business.  

The systematic redesign of IBM won AdTech's award for best B2B site and Outstanding site from WebAwards.